How Pay-Per-Click Advertising Shapes the Environment
In today’s hyperconnected world, pay-per-click advertising (PPC) fuels the digital economy—driving traffic, boosting sales, and keeping online content free for billions of users. Yet behind every click lies an overlooked environmental cost. From the energy-hungry data centers powering Google Ads, Meta Ads, and Microsoft Advertising to the consumption habits these ads encourage, PPC campaigns quietly […]
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